Erving Goffman examined status, roles, and what he
called the self-label. Social status is a particular social position while a
role is the behavior that is expected of someone that holds a particular
status. Self-label is an identity that one presents to others in an attempt to
try to attain their impression they give off to others.
Goffman is attributing power to the individual with
creating their own identity. If you meet someone new, you as an individual have
a lot of power to present yourself and how you interact and essentially, how
you create your own identity to that other individual.
It’s interesting that Goffman examined the
disconnect between status and roles. If we expect someone to fill a certain
role due to their status, and they don’t, then we’re not only thrown off, but
it becomes sort of an awkward situation. How we act should align with the
self-label we give to ourselves, otherwise, it’s almost fake or hypocritical.
If I have an identity or self-label that is against alcohol and I present a
certain set of priorities, and I go out into the world and go against what I
just said was my label, it becomes one uncomfortable situation.
Not only this, but Goffman also looked at stigmas. A
stigma is a negative label. It becomes difficult to achieve roles and overall
acceptance due to stigmas. In between self-label and roles lay the stigmas. Stigmas
are very hard to get rid of and sometimes can last for decades, such as a stigmatization
of African American people and high rates of crime. If you’re driving through a
bad neighborhood where predominately African American people live, you might
stigmatize everyone that they are trouble seekers.
There’s a set of videos on youtube called Kill
Stigma for a ‘kill stigma campaign.’ They are videos trying to kill stigmas for
things such as stigmas for drug abuse, autism, schizophrenia, etc. The one I
liked the most was “Stigma Associated with Autism:KILL STIGMA” (http://www.youtube.com/watch?v=hseZ32OcInQ)
This video talks about stigmas that can be demoralizing and how the stigmas that
society has placed on autism makes family members of autistic individuals
almost ashamed of their relative. These stigmas related to mental disorders or
abuses don’t seem to ever cease.
I like how you explained his theory, you made it very easy to understand. You have great examples of stigmas that exist in our society today and unfortunately they probably won't go away anytime soon, because like you said they are very hard to get rid of.
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